Häagen-Dazs

campaign
Out-of-home transit campaign that transports you to another world.
Overview
My Role
Art Director
Designer
Copywriter
Duration
1 month
Tools
Photoshop
InDesign
The Problem
Audiences are desperate to escape the scorching heat this Summer, but have forgotten that they can do so with a single icy treat.
The Solution
Remind people why Häagen-Dazs is THE go-to ice cream brand; unmatched in the deliciously indulgent experiences they bring. Immerse viewers in the POV with vivid object writing.

Project Sections

Currently Viewing: DESIGN

Design
Strategy
final designs
application
Brand strategy
Brand Positioning Statement
Simple things can be extraordinary.
Core Values
Accessibility, Flavor, Quality
Design  Principle
Luxurious, Fun
Branding System
Brand Color
Haagen-Dazs purple contrasts with white to create a a sweet yet chic look.
Pansy Purple
RGB 242 97 34   CMYK 0 60 86 5
#F26122
White
RGB 255 255 255   CMYK 0 0 0 0
#FFFFFF
Brand Typeface
Clean and sharp sans serif communicates clearly at any size.
Visual Direction
Draw viewers in with tempting closeups of creamy sherbert and fluffy ice cream.
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