Market campaign & persuade audience to fly to Tokyo to try the real campaign
At Nintendo’s Comic Con booth, attendees can hop in a life-sized Mario Go-Kart and experience a VR preview of the Tokyo AR experience
End with Strong CTA
scan QR (app download) to start planning your Tokyo trip (get full irl experience)
4D-Immersive Kart
tilts & shakes as user races in a VR-simulation of the Tokyo campaign
At Nintendo’s Comic Con booth, attendees can hop in a life-sized Mario Go-Kart and experience a VR preview of the Tokyo AR experience
In the app's gaming section, users can compete with each other to receive campaign-exclusive awards & prizes. This increases engagement while creating a sense of community between users.
Attendees can engage further by scanning a QR code that leads to the campaign’s app download, where they can start planning their Tokyo Trip and participate in games.
