Adobe Illustrator Photoshop After Effects Dimension
Duration
1 semester
The Problem
The beauty industry is full of oppressive inequality, with practices that limit access to products and gatekeep beauty and creative self-expression by making it only available to SOME.
The Solution
revolutionize the beauty industry
Make beauty for ALL by offering products which are high-quality and luxurious, yet fairly priced and accessible to all economic classes.
Brand strategy
Brand Positioning Statement
Revolutionizing beautiful change around the world.
a fundamental change of the beauty industry; stands for liberty & freedom
Core Values
Quality Affordability Accessibility
Design Principle
Passionate Brave Zestful Expressive
Branding System
Visual Identity
Our main mark is two thick lines creating an equal sign, meaning equality for all. It modernizes our namesake while embodying our dedication to our values.
Brand Color
Black and White are powerful and timeless, ensuring seamless integration with our diverse and colorful products across both digital and print formats.
Rich Black
RGB 0 0 0 CMYK 0 0 0 100 #000000
White
RGB 255 255 255 CMYK 0 0 0 0 #FFFFFF
Brand Typeface
Ultra-modern display font amplifies our brand personality while guaranteeing a clean legible appearance across all formats.
Written Communication
Body font epitomizes efficiency and forwardness, offering versatile weight range for cohesive and varied communications.
Photography
Depict people and objects in motion interacting with their environment, giving an authentic and candid sense of the individual’s self-expression.
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